I was one of the first Shopify Experts– after knocking out a custom theme for a local client, I was personally invited by Shopify Partners Program lead and Head of Shopify Experts Dan Eveleigh to join the program. Of course I said yes, and I loved it so much that in 2014, I decided to niche down exclusively on Shopify, bowing out of all non-Shopify projects. Since then, I’ve been writing about Shopify, talking about Shopify, and teaching about Shopify. Hell, I run the single most popular Shopify podcast by far, and I didn’t even start it that long ago.

As a result, I've been able to specialize exclusively and successfully in helping Shopify store owners generate huge revenue growth.